About
NSW Marketing, short for Nae and Sam Watson Marketing is a small husband and wife team dedicated to connecting the best brands with the best talent, leading to highly successful and mutually beneficial influencer marketing campaigns. NSW acts as an intermediary between talent and brands/businesses. We curate intricate campaign strategies and match talent with the perfect fit to fulfill the needs.
Nae has a strong background as an influencer and content creator herself which qualifies her as someone who knows what it means to be one and knows how to ensure that other creators are treated fairly, equally, and with respect. She also has a strong background in managing successful influencer campaigns with several businesses over the past few years.
As a husband and wife team, it is our top priority to provide quality service and family type of atmosphere. It is of utmost importance to us to provide an honest, transparent, and warm experience when working with clients, which is just one of many things that separates them from most other influencer marketing firms. When working with NSW, you will work closely with Nae and Sam for each campaign, and thus will have someone walking with you every step of the way.
The Team
Nae Watson
Nae is a mother of 2 and is a full time content creator and talent manager. She attended NCSU and has experience managing content, managing other influencers/creators, and running influencer marketing campaigns. She uses her knowledge of being a content creator herself as a baseline when running influencer marketing campaigns, maximizing its success with her creativity and knowledge of social media trends, and content creation skills. She is responsible for scouting and managing talent, negotiating brand deals for talent, and maintaining great working relationships with brands and businesses.
Sam Watson
Sam, a graduate from NCCU, takes his experience in sales and logistics and applies them to deliver top notch operations for NSW. He ensures that campaigns run smoothly, are successful, and yield ROI for brands and businesses. Sam is responsible for analyzing and reporting campaign metrics, and making changes/adjustments where needed to ensure maximum ROI on current and future influencer marketing campaigns.