About NSW Firm

    At NSW Firm, we are family-led, Christ-centered talent management agency partnering with family, lifestyle, and purpose-driven creators who want to build lasting brands and businesses. By intentionally keeping our roster small, we’re able to provide personalized support and invest deeply in every creator we represent.

    From securing meaningful brand partnerships to developing long-term growth strategies, we come alongside creators at every stage of their journey—helping them grow their influence, diversify their income, and build businesses that align with their values and make a meaningful impact.

    Meet the Founders

    Sam Watson

    Sam, a pastor and graduate from NCCU,  brings a wealth of experience in leadership, operations, and sales to NSW Firm. With a passion for serving others and building meaningful relationships, he oversees the agency’s day-to-day operations and ensures every aspect of the business runs smoothly behind the scenes.

    In addition to managing backend operations, Sam works closely with creators on content strategy, business development, and long-term growth planning. He is passionate about helping creators build sustainable businesses, navigate new opportunities, and achieve their goals with purpose and intention.

    Nae Watson

    Nae is a mother of (soon to be) 4, a full-time content creator, and the co-founder of NSW Firm. She attended NCSU and brings years of experience in content creation, influencer management, and executing successful influencer marketing campaigns.

    As a creator herself, Nae offers a unique perspective and firsthand understanding of the creator industry. She combines her creativity, knowledge of social media trends, and expertise in content strategy to help creators and brands build meaningful, results-driven partnerships.

    At NSW Firm, Nae leads talent scouting and management, negotiates brand partnerships, and cultivates strong relationships with brands and businesses. She is passionate about advocating for creators, helping them grow sustainable businesses, and ensuring they are represented with integrity, care, and intentionality.